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A defense RPG developed by Playhard. It was released in 2020 and has reached more than 3 million downloads globally.

Hero Factory

A defense RPG developed by Playhard. It was released in 2020 and has reached more than 3 million downloads globally.

Playhard

It is a startup from South Korea that creates games for Android and iOS. It has released ”Hero Factory,”`''Redbros,” “Factory Inc.,” and others.

Goal

- To analyze players’ behaviors in depth and understand what causes player churn

Solution

  • TENTUPLAY Analytics

Result

  • Learned each Persona’s signs of churn

ex. “Smart and Busy” : Sudden exhaustion of currency is their sign of churn.

  • Learned churn prevention strategies for each Persona

ex. “Gold Saver”: Encourage spending Golds from the initial phase of the game.

  • Gained analysis results on each Persona’s IAP and ad watching behaviors
TENTUPLAY enabled us to understand players’ different needs through data analysis. It categorized players by playing styles and gave us valid ideas to improve our game.

Jung-Hyeok Shin / CEO

TentuPlay grows
with a partner

Rise: Grinding RPG

"I was surprised at how powerful TENTUPLAY is. TENTUPLAY is a must-have tool if your game's business model is based on in-app purchases, as TENTUPLAY AI In-game Shop segments players and sends the right messages automatically. Also, there are documentation and tutorial projects that make even beginners easily follow."
Jiho Choi / CEO

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Final B Cut

"For us, who lacked the know-how to analyze data, this service was a lifesaver. The detailed guidelines allowed us to easily use the console, and their detailed reports were extremely helpful. TENTUPLAY offers an essential service which assists in the growth of start-ups."
Yuri Kim / CEO

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