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Raising Ants - G.AIM Studio

Honestly, I had some doubts in the beginning. I wasn’t sure whether it would really turn out to be effective. However, I saw the retention of the treated players was 88% higher than the untreated, and my doubts vanished.

Junyoung Hong / CEO

Raising Ants

It is an idle defense RPG developed by G.AIM Studio. After its release in 2018, the game has got 140,000 downloads.

G.AIM Studio

It is a South Korean indie game developer. It has developed several Android games such as ‘Raising Ants,’ ‘AnTwo Line,’ etc.

88.5% D4 Retention
79.5% D7 Retention
36.1% Retention Days

Goal

To understand when, where and why players leave
To increase retention and revenue by providing services tailored to individual players

Solution

TENTUPLAY Analytics
TENTUPLAY CRM

Result

Understood when, where, and why players leave
Earned ideas to improve its game design and operations
Personalized game guides and item offers engaged players and boosted retention and revenue

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