Raising Ants - G.AIM Studio

Honestly, I had some doubts in the beginning. I wasn’t sure whether it would really turn out to be effective. However, I saw the retention of the treated players was 88% higher than the untreated, and my doubts vanished.

Junyoung Hong / CEO

Raising Ants

It is an idle defense RPG developed by G.AIM Studio. After its release in 2018, the game has got 140,000 downloads.

G.AIM Studio

It is a South Korean indie game developer. It has developed several Android games such as ‘Raising Ants,’ ‘AnTwo Line,’ etc.

  • 88.5% D4 Retention
  • 79.5% D7 Retention
  • 36.1% Retention Days

Goal

  • To understand when, where and why players leave
  • To increase retention and revenue by providing services tailored to individual players

Solution

  • TENTUPLAY Analytics
  • TENTUPLAY CRM

Result

  • Understood when, where, and why players leave
  • Earned ideas to improve its game design and operations
  • Personalized game guides and item offers engaged players and boosted retention and revenue

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