RISE maximizes the number of paying users with AI In-game Shop from TENTUPLAY.

#one_person_studio #early_churn #retention #KPI #easy_installation

RISE is a mobile idle MORPG developed by Big Stack and has reached more than 100,000 downloads after releasing in September 2021. Developed and published by a one-person indie studio in South Korea, this game was facing difficulties in developing and operating games in parallel. As there were many early churns, the studio wanted to analyze the cause of churns by analyzing in-game data. Therefore, he needed an easy and automated tool for integration and analysis.

#simple_SDK_installation #standardized_logging #churn_analysis #AI_InGame_Shop #automated_personalized_message

After switching to TENTUPLAY, RISE's work burden of data analysis and SDK integration is dramatically reduced with the easy and standardized logging system of TENTUPLAY's SDK. RISE also showed different types of AI In-game shops to each user that fit the individual's persona, which was recognized by TENTUPLAY's Behavioral Economics AI Engine (BE Engine). By writing a sophisticated and friendly message to each persona, the game users were able to get item recommendations and personalized messages. For example, 'No Purchase User' could enjoy the game more with successful first-time purchases recommended by TENTUPLAY, and 'Possible Whale User' could grow rapidly with additional purchases recommended by TENTUPLAY. All recommended items are provided with reasons and context tailored to each persona, and this leads to an increase in retention.

#nurturing_relationship #increase_in_PU #increase_in_conversion

RISE's use of TENTUPLAY to provide a personalized in-game shop for each player drove an increase in the ratio of paying users 19.1% among newly registered users 34.5% among daily active users, and there were not any updates of RISE. The conversion rate of newly registered users also increased by 28.2%. 'No Purchase User' enjoyed the game more with first-time purchases recommended by TENTUPLAY, and 'Possible Whale User' showed interest in the AI In-game shop and made additional purchases. Since TENTUPLAY's analysis report shows the reason for early churns, RISE could deeply understand their players. While TENTUPLAY's AI In-game shop provides default messages for each persona, RISE could nurture the relationship with players by customizing the message sent for each persona with the insight received from the analysis report.