RISE's use of TENTUPLAY to provide a personalized in-game shop for each player drove an increase in the ratio of paying users 19.1% among newly registered users 34.5% among daily active users, and there were not any updates of RISE. The conversion rate of newly registered users also increased by 28.2%.
'No Purchase User' enjoyed the game more with first-time purchases recommended by TENTUPLAY, and 'Possible Whale User' showed interest in the AI In-game shop and made additional purchases. Since TENTUPLAY's analysis report shows the reason for early churns, RISE could deeply understand their players. While TENTUPLAY's AI In-game shop provides default messages for each persona, RISE could nurture the relationship with players by customizing the message sent for each persona with the insight received from the analysis report.