Learn how to improve retention of each Player Persona.

• Check how each Persona's retention changes from D1 to D6.
• Get informed of in what stage the Persona leaves the game and at what level the Persona leaves the game to gain tangible insights on how to improve their retention.

Summary of the Persona's Retention

Learn how the selected Player Persona is affecting the entire retention, in what stage the Player Persona is leaving the game, and at what level the Player Persona is leaving the game.

• D1 Retention : the percentage of players playing the game until the day after the joined date among the selected Player Persona and that among the entire player base
• D6 Retention : the percentage of players playing the game until the six days after the joined date among the selected Player Persona and that among the entire player base
• Last Stage Before Leave : Compare the highest stage the selected Player Persona played before churn and the one the entire player base did to gain insights to improve the Persona's retention.
• Last Level Before Leave : Compare the highest level the selected Player Persona achieved before churn and the one the entire player base did to gain insights to improve the Persona's retention.

How many players is this persona retaining?

Compare the selected Persona's retention with the average to learn how to increase the Persona's retention.

• In the demo above, the D1 retention of Character Walkthrough Followers is lower than the average.
• Character Walkthrough Followers are characterized by their disposition to follow the effective strategies of high-level players.
• Character Walkthrough Followers study the game before playing it and make a quick decision whether to keep playing it or not, which leads to their lower retention in the early phase of the game.
• Use CRM for Character Walkthrough Followers to boost their retention by giving them appropriate information and strategies on how to become high-level players.

In what stage is this Persona leaving your game?

Compare the last stage the selected Player Persona played before churn and the one the entire player base did to gain insights to improve the Persona's retention.

• In the demo above, Smart and Busy players leave the game after reaching Stage 11-2 while the entire player base leave the game after Stage 3-6.
• Smart and Busy players tend to reach much higher stages thanks to their pursuit of fast growth.
• Suggest items that will help the Smart and Busy players to complete Stage 1-2 to increase their retention.
• Send personalized item offers that will help the players grow fast with CRM for Smart and Busy players.

At what level is this Persona leaving your game?

Compare the selected Player Persona's level when leaving the game with the entire player base's to gain insights to improve Persona's retention.

• In the demo above, Character Walkthrough Followers leave the game at level 7 while most of the entire player base leave at level 3.
• Character Walkthrough Followers adopt the high-level players' strategies so they tend to level up faster than the rest.
• When Character Walkthrough Followers reached level 7, you can suggest the strategies to make their characters stronger to encourage their retention.
• Use CRM for Character Walkthrough Follower to provide the high-level players' strategies for Character Walkthrough Followers.