Discover various Personas of your players.

• Get information on Active Users, New Users, D1 Retention, IAP Revenue, Ad Views.
• Learn your KPIs and each Persona's analysis results to figure out how to improve your game.

KPIs of Player Persona

Get an overall picture of each Player Persona

• Active Users : The number of active users of the selected Player Persona
• New Users : The number of new users of the selected Player Persona
• D1 Retention : D1 retention ratio of the selected Player Persona and that of the entire player base below
• IAP Revenue : The amount of IAP revenue contributed by the selected Player Persona and that by the entire player base below.
• Ad Views : The number of ad views of the selected Player Persona and that of the entire player base below.

Player Persona in graphs

Analyze each Player Persona with charts and graphs

• The numbers of new and existing users among the active users of the selected Persona

• The revisit rate of the selected Player Persona and that of the entire player base

• The amount of IAP revenue contributed by the selected Player Persona compared with that of the entire player base

• The number of ad views of the selected Player Persona compared with that of the entire player base